The intriguing new Siri application that comes with the iPhone 4S has big implications for local search marketing. First, Google is the default search engine used when a search is done with the voice-recognition application. Bing and Yahoo can be requested by the user, but most will stick with the default, a big win for Google. And, since a search for the keyword “ravioli” on Siri will return a list of restaurants that mention “ravioli” in their Yelp reviews, understanding the keywords that people search for continues to be crucial in local seach marketing. Siri assumes a local search by default, so a request to Siri for a list of restaurants will use location services to show nearby ones.

By: Franchise Update